How to better manage your customers post-sale

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This is an excerpt from Business Spectator's new short course on sales strategies. Click here toread the rest of the article, plus the remaining nine articles in the course.

How to better manage your customers post-sale

The latest corporate earnings season has highlighted the difficult conditions being faced by businesses across many sectors, and lower reported sales revenue figures compared with the previous financial year have been commonplace.

There have been a wide range of factors in play, of course, but it is evident that competition for business has intensified, and will continue to do so as new players enter the market and online buying channels expand globally.

For businesses of any size sales revenues are more vulnerable than ever, and this means that as well as devoting sales resources to actually winning new business, having strong post-sale processes in place is equally important…

Click here to read the rest of the article, plus the remaining nine articles in the course.