How Tesco turned around

Tesco spent the early 90s in the doldrums but today it leads the UK grocery market. Through the creation of a customer-centric culture and a willingingness not to follow the market leader, the supermarket giant staged a comeback.

The early '90s was not a good time for UK grocery chain Tesco. Sales were falling, profit growth was slowing, the share price was depressed and discount food retailers from continental Europe were beginning to enter the UK market. After a cost-cutting program things became even worse as competitors grew stronger. Drastic measures would be required to save the organisation in this most cut-throat of industries. But Tesco transformed itself.



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