How Qantas could live the American aviation dream

Three years ago, the US aviation industry was on its knees, but today its airlines have made a stunning return to profitability. There's much Alan Joyce could learn from his US counterparts.

Qantas chief executive Alan Joyce once told me years ago that aviation was “a mug’s game”.

He pointed out that there weren’t too many industries that were as vulnerable as aviation to such a litany of outside variables like the price of oil, outbreaks of bird flu, terrorism or inclement conditions.


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