There is a well-worn adage that says “only a dead fish swims with the current”. In a business context, the most literal interpretation of this maxim is ‘innovate or die'.
It's widely accepted that mid-market businesses make an important contribution to the economy, employing a significant number of Australian workers. In order for these businesses to maintain their competitive edge and continued growth, the mid-market must constantly innovate. It is no longer enough to consider innovation as the icing on the cake; rather, innovation should be seen as a fundamental ingredient in every business mix.