How does the World Cup affect markets?

History suggests the next year should be positive for host Brazil's market, but trading volumes will likely drop as investors turn into fans.

The 2014 World Cup has kicked off with much fanfare as the host nation Brazil took out the first match of the tournament with a 3-1 win over Croatia.

It’s a marketer’s dream; 30 days of high intensity advertising -- FIFA itself estimates the 2014 tournament will break the record for the most watched event in history and will surpass the 2010 tournament viewers (approx. 3.2 billion).


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles