How a bundle of joy became AOL's scapegoat

AOL's decision to blame "distressed babies" for its cuts to employee benefits was out of touch with society and common sense: two essential qualities for any successful media company.

Ultimately what a media company sells is access to, and understanding of, people.

Advertisers use media companies to reach their target audience, and often rely on them to provide insights into what their preferences are, how to most effectively reach them, and the tone to take.

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