Holden's future was in her hands
The decision to exit Australia was signed off on by retiring GM chief Daniel Akerson, but Ms Barra - a GM insider who has spent 33 years with the car maker - would have been closely involved in key strategy decisions.
Since 2011, she has been the senior executive overseeing all GM's global product development. She is scheduled to take charge in January.
The 51-year-old has a mandate to drive change at the car maker, while her selection is a key moment in an industry long dominated by men.
"This is truly the next chapter in GM's recovery and turnaround history," Ms Barra told employees at company headquarters in Detroit. "And I'm proud to be a part of it."
At GM, Ms Barra has been an engineer, a plant manager and the head of corporate human resources. Mr Akerson said Ms Barra "brought order to chaos" in GM's vast product development organisation, mostly by removing bureaucracy and cutting layers of executives.
In a move where Holden was no doubt considered, she was also in charge of reducing the number of expensive, global vehicle platforms, and bringing new models to market faster and at lower cost.
During her tenure, GM has introduced competitive small cars and redesigned versions of its large model utes. Ms Barra has also been a champion of more fuel-efficient engines and lighter-weight vehicles.
The naming of Ms Barra also signals another new era for GM. The announcement came a day after the US Treasury Department sold the last of the GM stake it took in exchange for the company's bailout by the US government.
At the height of the global financial crisis, GM went bankrupt and needed a $US49.5 billion taxpayer-funded bailout to survive.
"Mary was picked for her talent, not her gender," Mr Akerson said in a conference call with the media.
But on a personal note, he said, promoting Ms Barra to become chief executive was an emotional moment for him.
Other challenges for Ms Barra include driving improvements in GM's product line-up. The company has overhauled many of its models since emerging from bankruptcy in 2009, but its US market share remains stuck at about 18 per cent.
Other hurdles include fixing GM's troubled European operations and spurring more growth in China and throughout Asia. And while GM has been profitable for 15 consecutive quarters, it still lags behind competitors such as Toyota and Ford in overall earnings.
Ms Barra can often be found on the company's test track putting vehicles through their paces at high speed.
Frequently Asked Questions about this Article…
Mary Barra is the first woman to lead a global car company, having been named the CEO of General Motors. She has been with GM for 33 years and has played a significant role in the company's global product development.
General Motors decided to cease manufacturing operations in Australia, a decision signed off by retiring GM chief Daniel Akerson, with Mary Barra closely involved in the strategic decision-making process.
Mary Barra has been instrumental in reducing bureaucracy within GM's product development, cutting down on expensive global vehicle platforms, and bringing new models to market faster and at lower costs.
Mary Barra faces challenges such as improving GM's product lineup, increasing US market share, fixing troubled European operations, and spurring growth in China and Asia.
Since emerging from bankruptcy in 2009, General Motors has been profitable for 15 consecutive quarters, although it still lags behind competitors like Toyota and Ford in overall earnings.
Mary Barra has championed the introduction of competitive small cars, redesigned large model utes, and has been a proponent of more fuel-efficient engines and lighter-weight vehicles.
The US Treasury selling its stake in GM marked the end of the company's bailout by the US government, signaling a new era for GM as it moves forward under Mary Barra's leadership.
Mary Barra was chosen as the CEO of General Motors for her talent and extensive experience within the company, not her gender, as emphasized by retiring GM chief Daniel Akerson.