Harnessing 4G's full potential

Telcos need to look past speed as they map out their 4G future and those that invest time and money in exploring its full potential could end up winners.

The 4G label may be the hottest thing in the telco market but just what it means for consumers, especially in Australia, is still a pretty nebulous concept. Unfortunately, translating the hype to real potential is not an easy task even if your heart is in the right place.

At its annual InTouch conference in Miami, telecom services provider Amdocs pulled out all the stops to spruik the 4G mantra. However, the main event left many with a sense of confusion. 

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