Habits of highly successful SMEs: Sales and marketing

Effective sales and marketing campaigns are crucial for small businesses. Learn best practice in the fourth part of our short course on habits of highly successful SMEs.

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This is an excerpt from Business Spectator’s new short course on Successful Habits. Click here toread the rest of the article, plus the remaining nine articles in the course.

Being sales and marketing savvy

The most effective often don’t require external consultants or bucket loads of cash.

You are your business

The first thing to remember is that as a business owner, you are your business.

If the personality traits of your business don’t align with your own, you won’t be able to carry it off, and you’ll come across as awkward at best or untrustworthy at worst.

Try to identify the brand personality of your business and incorporate some of your personality into that …

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here to read the rest of the article, plus the remaining nine articles in the course.