Group buying progress report

Group buying in Australia is still maintaining its momentum and there is still a lot of potential left in the market.

Everyone loves a bargain, and nothing reaffirms this adage more than the latest rage in group buying websites.

One of those sites, Scoopon was set ablaze yesterday, after it offered a deal that for just under half a million people (at last count) was too good to refuse.

Hungry Jacks' $2 whopper burger and fries packs whipped consumers in a voucher buying frenzy, with the company selling over 60,000 vouchers in the first half an hour.

What it reaffirmed is that group buying is on the rise, and that it’s not only limited to smaller companies looking for a marketing boost.

Yesterday, Scoopon proved that larger companies with an established brand can benefit from this form of online promotion.

So, on that note, today’s infographic looks at the latest in group buying trends. Sure, according to last year’s figures, only 28 per cent of those surveyed use the sites. But with larger brands experimenting with group buying, you can expect more and more consumers to follow.

Today’s infographic was sourced and created by Marketing magazine


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