Google's appetite for information moves beyond cookies

Our digital footprint is a goldmine and Google's plans to develop a proprietary category of online identifiers to replace third party cookies is already having repercussions in the marketplace.

The indelible digital footprint associated with your internet usage is worth gold to others. Around the world, online advertisers are expected to spend around $117 Billion this year alone. And it’s Google that dominating the online advertising market with revenues in the order of $39 Billion, a third of the global spend.

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