Getting Target on track will be an uphill challenge

Wesfarmers has taken a big hit on its Target brand as online retailers and disruptive volume and price-driven models bite into its market share. Its structural issues will take years to repair.

Wesfarmers’ decision to write down the value of its Target business by $680 million confirms what was already suspected: the once-stellar brand’s issues are structural and are going to take quite a long time to address.

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