From disruptor to disrupted: How Wotif lost the plot

Many of today's hot technology stocks are merely exploiting transient opportunities in quickly evolving markets, and are liable to eventually be snapped up or wither away.

Wotif’s acceptance of Expedia’s acquisition has important lessons for the Australian business community, along with illustrating the limits of the tech start-up sector.

The sale of Wotif to Expedia for $3.30 per share -- slightly higher than the 3.06 the stock closed at on its first day of its trading just over eight years ago -- shows some good ideas have a finite life.


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