Fonterra to woo China
New Zealand diary giant Fonterra's board of directors is heading to China on a fence-mending exercise after last month's botulism scare.
Fonterra chairman John Wilson and chief executive Theo Spierings will lead the board visit to China this week in an effort to rebuild trust in its products and food-safety record.
Last week it was confirmed that botulism was not present in Fonterra's whey protein concentrate, used in products such as infant formula, which is popular in China.
"Now that it's been confirmed that there was no Clostridium botulinum in our whey protein concentrate, we need to address any remaining concerns our stakeholders in China may have," Mr Wilson said in a statement.
"The feedback we have been getting is that people believe we did the right thing in initiating the precautionary recall, but at the same time we want to provide every assurance about our food safety and quality systems and processes."
He said the visit provided an important opportunity to help rebuild trust and respect for Fonterra and New Zealand dairy products.