It’s refreshing to see some independent data about the media sector that doesn’t double as an obituary.
PwC’s latest media and entertainment sector outlook presents a rather mixed view of digital change in the global media landscape. There is still a lot of doom and gloom for traditional media. Indeed, the report largely confirms what we already knew -- for instance, advertising spend for newspapers and magazines will continue to decline over the next four years. But for some areas there appears to be some light at the end of the tunnel.