Finding trust among the cloud craze

In the world of cloud computing, trust isn't earned - it’s assumed. Companies need to begin to ask whether cloud providers actually deserve the trust they have been granted by default.

The cloud remains the trend of the moment. Almost every new technology product that launches is ‘based in the cloud’, ‘cloud ready’ or ‘cloud compatible’. The word is used by almost every technology company to describe how their product is now based in some far away data centre.

But while technology companies continue to promote their cloud offerings, whenever I chat with customers about the cloud, there remains a level of concern.

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