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Fertile plot to unearth purchase

Residential developer Trenerry Property Group is luring green-thumb apartment buyers by offering a garden plot in its new Camberwell project.
By · 8 May 2013
By ·
8 May 2013
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Residential developer Trenerry Property Group is luring green-thumb apartment buyers by offering a garden plot in its new Camberwell project.

Each of the 123 units in the five-level $70 million "Ebony" development, due to begin construction at 347 Camberwell Road in the middle of this year, will come with its own vegetable plot under a licence arrangement with the building's body corporate.

"Every owner will have one," said Trenerry director Robert DiCintio.

"There's a shift in the way people are living, moving in to low-maintenance apartments. We're trying to engender a community spirit ... and allow people to meet their neighbours," Mr DiCintio said.

The concept borrowed from the popularity of community allotments such as St Kilda's "Veg Out" neighbourhood garden.

The small plots, about two square metres, will sit on a north-facing bed on the site, which is near Camberwell Junction, in the heart of Melbourne's eastern suburbs.

Architects Carabott Holt Turcinov designed the building.

Construction is expected to start in June with a projected completion date in December 2014. It was already 70 per cent sold, Mr DiCintio said.

The ground and first floors will include 1000 square metres of retail and commercial space. Three townhouses will also be built on the site. Only 122 apartments have been constructed in Camberwell since 2005, figures from analysts Charter Keck Cramer show. Another 38 are under construction and 121 were being marketed.

Trenerry purchased the site opposite the suburb's town hall in May last year for $8.47 million. Before that it was earmarked to become a $50 million commercial building with a permit for a four-level, 8277-square-metre office.

Another developer, FKP Property Group, recently completed the nearby Aerial apartments.

The Real Estate Institute of Victoria calculates Camberwell's median unit value at $575,000 in the March quarter.
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Frequently Asked Questions about this Article…

Ebony is a five-level, $70 million apartment project at 347 Camberwell Road featuring 123 units. The scheme includes 1,000 sqm of ground- and first-floor retail/commercial space, three townhouses and was designed by architects Carabott Holt Turcinov.

The developer is Trenerry Property Group and the building was designed by architects Carabott Holt Turcinov, according to the article.

Every apartment buyer at Ebony is offered their own vegetable garden plot under a licence arrangement with the building’s body corporate. The small plots are about two square metres and sit on a north-facing bed on the site.

The plots are provided under a licence with the body corporate so each owner has access to their own two-square-metre vegetable plot. Trenerry says the aim is to attract green-thumb buyers, encourage community spirit and help neighbours meet in a low‑maintenance apartment setting.

Construction was expected to start in June with a projected completion date in December 2014, according to the article.

At the time of the article the 123-unit Ebony development was about 70% sold. The project is five levels tall and sits near Camberwell Junction opposite the suburb’s town hall.

Trenerry purchased the site opposite Camberwell town hall in May last year for $8.47 million. Prior to Trenerry’s purchase the site had been earmarked for a $50 million commercial building and held a permit for a four-level, 8,277‑square‑metre office scheme.

According to analysts Charter Keck Cramer, only 122 apartments had been constructed in Camberwell since 2005, with another 38 under construction and 121 being marketed. The Real Estate Institute of Victoria put Camberwell’s median unit value at $575,000 in the March quarter, and nearby projects such as FKP Property Group’s Aerial apartments have recently been completed.