Facebook's sweeter sales pitch

Facebook's acquisition of Atlas Advertiser Suite from Microsoft is designed to provide more data for advertisers to help justify their spend. But is it going to help the social network make more money?

It has been estimated  that the average person living in a city today will be exposed to about 5000 ads a day. Of course, we are oblivious to the majority of these, but like SPAM, a small percentage of ads will be seen, and an even smaller percentage will result in a consumer taking some sort of action. When it comes to ads provided by Facebook and Google, the percentages of people noticing an ad and then clicking on it, are tiny. The average click through rate (CTR) of Facebook ads in the US is 0.051 per cent.


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