Facebook's sweeter sales pitch

Facebook's acquisition of Atlas Advertiser Suite from Microsoft is designed to provide more data for advertisers to help justify their spend. But is it going to help the social network make more money?

It has been estimated  that the average person living in a city today will be exposed to about 5000 ads a day. Of course, we are oblivious to the majority of these, but like SPAM, a small percentage of ads will be seen, and an even smaller percentage will result in a consumer taking some sort of action. When it comes to ads provided by Facebook and Google, the percentages of people noticing an ad and then clicking on it, are tiny. The average click through rate (CTR) of Facebook ads in the US is 0.051 per cent.



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles