El Masri pulls his boots back on

Now three years into retirement, it's only his three children heckling former Canterbury champion and the greatest point scorer in NRL history, Hazem El Masri, to miss. When Lamya, 10, Zayd, 8, and Serine, 4, spy a park with goalposts, they head straight to the sidelines and say, "Dad, come and see if you've still got it," El Masri joked.

By InvestSMART · 7 Oct 2012

By InvestSMART ·
7 Oct 2012

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"I say, 'No, no, bring the ball a little closer,' and then I distract them by getting them to do push-ups. I miss a couple [of kicks] sometimes and they give me heaps."

After a decorated 14-year career as a winger, fullback and goal-kicker for the Bulldogs and representing NSW in State of Origin clashes and Australia and Lebanon internationally, El Masri, 36, has been active in retirement. He was awarded an honorary doctorate of letters from University of Western Sydney for his community service and for being a role model in the Arabic community.

Now he is an ambassador for the Rebel Sport Run4Fun presented by The Sun-Herald. With his children, El Masri plans to take part in the 10-kilometre Run4Fun at Sydney Olympic Park on Sunday, November 4.

"I think I will run a bit, walk the majority of it and definitely socialise and I'm keen for the kids to be involved as well," El Masri said.

To join the El Masri family and be a part of the fourth annual Run4Fun, enter now at run4fun.com.au

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Frequently Asked Questions about this Article…

Who is Hazem El Masri and why is he the ambassador for the Rebel Sport Run4Fun?

Hazem El Masri is a retired Canterbury Bulldogs great and the NRL's highest ever point scorer with a 14-year career that included State of Origin and international appearances for Australia and Lebanon. The article says he’s active in retirement, was awarded an honorary doctorate for community service, and is serving as an ambassador for the Rebel Sport Run4Fun to help promote the family-friendly event.

What is the Rebel Sport Run4Fun event and where is the 10-kilometre run being held?

The Rebel Sport Run4Fun, presented by The Sun-Herald, is an annual family-focused fun run; the article notes the fourth annual event includes a 10-kilometre Run4Fun at Sydney Olympic Park on Sunday, November 4.

How can families join Hazem El Masri and enter the Run4Fun event?

The article says families can join the El Masri family and enter the Run4Fun by signing up at run4fun.com.au — the event is promoted as social and family-friendly, with Hazem planning to run a bit, walk much of it, and involve his children.

What organizations are connected to the Run4Fun event mentioned in the article?

According to the article, the Run4Fun event is presented by The Sun-Herald and sponsored by Rebel Sport, and entry information is available at run4fun.com.au; Hazem El Masri’s honorary doctorate came from the University of Western Sydney, which is mentioned in relation to his community work.

Why does Hazem El Masri’s honorary doctorate matter for his role as an event ambassador?

The article explains El Masri received an honorary doctorate of letters from the University of Western Sydney for community service and being a role model in the Arabic community, which supports his credibility and public profile when representing community-focused events like Run4Fun.

What does the article say about Hazem El Masri’s plans for participating in the Run4Fun 10-kilometre race?

El Masri says he plans to run a bit, walk the majority of the 10-kilometre course, socialise during the event, and get his children involved — reflecting the event’s family and community emphasis.

How does family involvement feature in the Run4Fun promotion with Hazem El Masri?

The article highlights El Masri competing with his three children — Lamya (10), Zayd (8) and Serine (4) — noting they love testing his kicking and that he wants the kids to take part in the Run4Fun, reinforcing the event’s family-friendly positioning.

As an everyday investor, why might the use of sports figures like Hazem El Masri in community events matter for brands?

While the article focuses on the event, it shows that well-known athletes with strong community ties and credibility — like El Masri — can help brands and media partners promote family-focused events, boost local visibility and deepen community engagement, which are factors investors watch when assessing a brand’s marketing and public relations strategies.