Echo must keep its eye on the long game

Echo Entertainment's costly investments in The Star and Jupiters are finally starting to pay off, but it will need to ramp up its customer base to stave off a looming threat from Crown.

When Matt Bekier takes the long-term view of Echo Entertainment’s business, he knows that Barangaroo poses the single greatest threat to Sydney’s Star Casino. And so, with four years to go, he is working to build VIP customer loyalty to Star to secure its customer base.

Most of the 38.8 per cent growth in Star’s revenue over the first half came from existing customers rather than new players, contributing to a hefty 77 per cent overall improvement in earnings after a soft prior half.

{{content.question}}

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa
Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles