Echo must keep its eye on the long game

Echo Entertainment's costly investments in The Star and Jupiters are finally starting to pay off, but it will need to ramp up its customer base to stave off a looming threat from Crown.

When Matt Bekier takes the long-term view of Echo Entertainment’s business, he knows that Barangaroo poses the single greatest threat to Sydney’s Star Casino. And so, with four years to go, he is working to build VIP customer loyalty to Star to secure its customer base.

Most of the 38.8 per cent growth in Star’s revenue over the first half came from existing customers rather than new players, contributing to a hefty 77 per cent overall improvement in earnings after a soft prior half.

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