DJs to open new Melbourne store

Next generation store to have wi-fi, traffic analytics, click and collect pick-up.

David Jones (DJS) is set to open a new 11,000 square metre department store in Melbourne's Eastland Shopping Centre.

In a statement to the Australian Securities Exchange, the retailer said the store will be part of a $575 million redevelopment of the shopping centre being undertaken by QIC Global Real Estate. 

David Jones said the store will include features of its "Next Generation Store" concept, such as a 75:25 mix of fashion and beauty versus home categories, in-store click and collect pick-up stations, traffic analytics, complimentary wi-fi, omni mirrors enabling customers to post photos of merchandise on social media and the ability to shop the whole David Jones offer online in the store.

The centre is expected to open in financial year 2016, coinciding with the expiry of the Glen Waverley store lease 12 kilometres away. 

David Jones chief executive officer Paul Zahra said the location of the new store complements the group's omni channel retail strategy. 

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