Disney cruises through the rocks

Why would Disney push ahead with its new cruise services even though the global attitude to the industry has cooled? Because business is full of unexpected twists that present both challenges and opportunities, writes Robert Kulhan.

Disney is set to unveil its fourth cruise ship at the end of this month: the Disney Fantasy. It comes at an uncertain time for the cruising industry. Little did Disney executives know at the time when they began implementing the operation that many consumers would become skeptical about a sea-worthy vacation in the wake of the Costa Concordia capsizing in Italy earlier this year. Recent reports that 22 Carnival Cruise Lines passengers were robbed while on an excursion to the Mexican resort city of Puerto Vallarta contributed to further skepticism.

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