Dicksmith upbeat about omni-channel strategy

Retailer on track to have online sales contribute 10% to total sales within 3 years.

Dick Smith (DSH) is reaping the benefits of its omni-channel strategy, saying 47% of its third-quarter sales came from online.

The retailer's online director George Papacosta told the Morgan Stanley online retail forum he expects around 4% of the group's total full-year sales to come from online, largely in line with the 5% online contribution to first-half sales.

Mr Papacosta also said Dick Smith's goal of having online sales contribute 10% of total sales within three years is "realistic and achievable".