Dialling back on Sensis is a good call for Telstra

Telstra's sale of Sensis may have netted more cash if it were sold before the GFC, but the move will still simplify the telco's portfolio and reorients the business for a post-NBN future.

Five years ago, had someone suggested Telstra sell its Sensis directories business for a price that implied a value of about $1 billion for the assets being sold and retained, they would have been laughed at.


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