Desperately seeking digital

SingTel's Eatability acquisition is the latest in a rush of website purchases by big companies looking for ways to go digital.

That’s one way to see yesterday’s acquisition of restaurant review site Eatability by SingTel Optus, which paid $6 million to snap up the nine-year-old business.

SingTel recently snapped up a Singaporean food portal called HungryGoWhere, so there is a wider strategy here.

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