Demand reduction signals need for energy market overhaul

The rise of demand reducing and switching technologies like solar, storage and energy efficiency will mean the energy market will change no matter what. It's time energy market rules took them into account.

Although there has been much talk about the impacts of solar PV and energy efficiency on energy use and income for utilities (the so-called ‘death spiral’), there has been little in the way of what, exactly, to do about it. In other words: how can we change the way the electricity industry operates so it can transition to the ‘new normal’ as solar PV and energy efficiency uptake continue to increase?


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