Crowdsourcing the worm: the Aussie start-up tracking the election debate

The polling “worm” used by the Seven Network during Rudd-Abbott debate last night broke significant new ground and it's just the tip of the iceberg for Sydney-based start-up iPowow.

The so-called polling “worm” used by the Seven Network during the first leaders’ debate at the National Press Club last night broke significant new ground, with new technology enabling more than 10,000 viewers to provide real-time feedback at a rate up to 1,000 new data points per second.

The viewer engagement system was developed by Sydney-based technology startup iPowow, which counts major broadcast networks and production companies in the US and Europe as its customers. Last night was its debut into the Australian political scene.

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