RETAILING in the southern part of Docklands is coming of age, and as in Melbourne's central business district, it is developing into distinct precincts, according to leasing agents Fitzroys.
The basic division is north and south of Etihad Stadium: New Quay, Waterfront City and the movie studios are to the north, and a range of major office and residential projects are to the south, lining the extensions of Bourke and Collins streets.
Fitzroys, which has been leasing Docklands retail since construction of the first NAB building in 2003, believes the hard yards have been done in the south. Director Rick Berry said amenities now included a Woolworths supermarket, specialty shops in Merchant Street, and personal services such as hairdressers, drycleaners, pharmacies and food and beverage.
The southern area has several defined localities. The Victoria Harbour precinct includes Merchant Street and the NAB, Myer and ANZ headquarters, while the precinct south of Etihad Stadium has retailing at Victoria Point adjacent to Southern Cross Station and the Bourke Street concourse, in the new 60,000-square-metre NAB Building under construction.
National Foods, GTV 9 and Watergate are on Bourke Street, while Fairfax, Medibank, VicUrban and AMP/AXA are on Collins Street, which is also home to the huge new Collins Square project. This has two new buildings underway for the Australian Tax Office, Marsh Australia and Pearson publishing, and they include a big retail component.
There are about 450,000 square metres of occupied and soon-to-be-completed office space between Etihad Stadium and Flinders Street.
Fitzroys retail leasing agent Andrew Hewett said in a typical occupancy ratio more than 30,000 people would work in the precinct. As well, the 2500 apartments in Docklands meant there were many local shoppers.
Existing retailers such as In a Rush, Aki Sushi and Senshi had begun taking up multiple sites in other pockets of Docklands, tapping into the different precincts and markets within the district.
"Inquiry is mainly from the hospitality and personal services sectors," Hewett said.
Fitzroys has just leased two shops at the Myer building, which is now fully tenanted. Remo Nicolini, who started Little Bourke Street's Italian icon 39, has just committed to a new outlet.
The last shop in Lend Lease's Gauge building has been leased and CBD operator The Tuck Shop is close to finalising another deal nearby.
Colliers International retail executive Ben Tremellen agreed that the area around Collins and Bourke streets was buoyant.
"I've done deals on the Collins and Bourke side," he said.
"There is a lot of demand from retail and food tenants."
Frequently Asked Questions about this Article…
What is driving the recent growth in Docklands retail and why should everyday investors pay attention?
Docklands' southern retail is 'coming of age' because the area is being developed into distinct precincts with strong amenity: a Woolworths supermarket, specialty shops on Merchant Street, and many personal services and food-and-beverage options. About 450,000 sqm of office space (occupied or soon-to-be-completed) between Etihad Stadium and Flinders Street, roughly 30,000 workers in the precinct and 2,500 apartments mean steady local and commuter foot traffic — factors that matter to retail landlords and property investors.
How are Docklands precincts divided and which locations are most important for retail investors?
Leasing agents describe a basic north/south split around Etihad Stadium. To the north are New Quay, Waterfront City and the movie studios; to the south are major office and residential projects extending Bourke and Collins streets. Key retail-focused localities for investors include the Victoria Harbour precinct (Merchant Street, NAB, Myer and ANZ headquarters) and the area south of Etihad (retailing at Victoria Point near Southern Cross Station and the Bourke Street concourse).
Which major companies and anchor tenants are already in Docklands and how do they support retail demand?
The southern Docklands hosts major corporate tenants that generate worker demand for retail: NAB (new 60,000 sqm building under construction), Myer, ANZ, National Foods, GTV 9 and Watergate on Bourke Street, and Fairfax, Medibank, VicUrban and AMP/AXA on Collins Street. Large projects like Collins Square include tenants such as the Australian Tax Office, Marsh Australia and Pearson — all contributing to office-worker footfall that supports nearby retail.
What types of retail tenants are showing the most leasing interest in Docklands?
According to leasing agents in the article, inquiry is mainly from hospitality and personal services sectors — cafés, restaurants, hairdressers, drycleaners, pharmacies and other convenience or food-and-beverage tenants. Existing operators like In a Rush, Aki Sushi and Senshi have taken multiple sites, reflecting demand from food and hospitality retailers.
How large is the office market in southern Docklands and what does that mean for retail catchment?
There are about 450,000 square metres of occupied and soon-to-be-completed office space between Etihad Stadium and Flinders Street. Leasing agents estimate a typical occupancy ratio would mean more than 30,000 people working in the precinct — a substantial daytime catchment that boosts demand for lunchtime, convenience and service-oriented retail.
Are there signs of increasing retail leasing activity and shorter vacancy in Docklands?
Yes. Fitzroys recently leased two shops in the Myer building, which is now fully tenanted, the last shop in Lend Lease’s Gauge building has been leased, and CBD operator The Tuck Shop is close to finalising another deal nearby. These moves, plus multiple sites taken by food operators, point to rising leasing activity and tenant demand.
What role do major developments like Collins Square and NAB’s new building play for retail investors?
Large developments bring office tenants and planned retail components. Collins Square’s new buildings (housing tenants such as the Australian Tax Office, Marsh Australia and Pearson) include significant retail elements, while NAB’s 60,000 sqm building under construction links retail to commuter nodes like Southern Cross Station. For retail investors, this means anchored foot traffic and complementary retail demand from both workers and commuters.
Which neighbourhoods or streets in Docklands are currently most 'buoyant' for retail and food tenancy?
Leasing agents point to the areas around Collins and Bourke streets as particularly buoyant, with strong demand from retail and food tenants. Merchant Street and the Victoria Harbour precinct are also highlighted due to specialty shops and proximity to major office headquarters and commuter hubs.