Comm Bank says 'yes we can'

Productivity is more important to banks' market share than ever, and CBA's new advertising campaign shows it may have a clear advantage over its rivals.

The Commonwealth Bank chief executive Ian Narev, in launching the ‘Can’ advertising campaign is not betting his bank – but he is betting that his systems will deliver a level of service and productivity that is superior to his major rivals.

The CEOs of NAB, Westpac, and ANZ need to be concerned because there is clear evidence that Narev is right.


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