Coles to correct $1 milk claims

Retailer admits it likely contravened consumer law on misleading conduct.

Wesfarmers-owned (WES) supermarket giant Coles will publish corrective advertisements about its $1 milk offer after admitting to the consumer watchdog that it likely contravened consumer law on misleading or deceptive conduct.

The agreement follows an Australian Competition and Consumer Commission investigation into a video and cartoon about Coles brand milk, published on social media, that made claims about the effect on farmers of a milk price cut.

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