Coles in financial services push

Supermarket giant beefs up financial services arm in bid to promote store loyalty: report.

Supermarket giant Coles has assembled a team of executives to work on plans to expand its financial services footprint in a way that further promotes greater customer loyalty to its stores, Fairfax Media reports.

The group’s work on strategies has reportedly already led to Coles trademarking the brand ‘Coles Mobile Wallet’ in a sign the firm wants to play a major role in the local digital payments space.

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