News Corporation – a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units – announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate change.
This seemingly impossible feat, claimed by a growing number of companies, is achieved by calculating the greenhouse-gas emissions of the organisation’s operations, investing in energy efficiency and other methods to reduce those emissions, and purchasing carbon credits to offset any remaining emissions. (Many of these carbon credits are created through Clean Development Projects in China under the United Nations’ Kyoto Protocol).
