Clicking into website business benefits

Online business isn't just for big retailers – even the most traditional, corner shop operation can cash in on a range of benefits by owning its own website.

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This is an excerpt from Business Spectator’s new short course on The technology tools your business needs. Click here to read the rest of the article, plus the remaining nine articles in the course.

How can a website benefit my business?

You may be thinking that your type of business does not suit having a website, for example if you are an owner-operator tradesman and rely on local advertising and word of mouth referrals. However, by having a website, you can also potentially tap into a whole new stream of customers who search for businesses like yours exclusively online.

If you have a small food supply operation in a local shopping strip, imagine how much better your business could be if your customers were able to browse your menu and order online. And, if you happen to have a business that sells products in a 'bricks and mortar' store, what could it mean for you if you could suddenly tap into customers across Australia, or even overseas?

Click here to read the rest of the article, plus the remaining nine articles in the course.

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