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City's new bar code reads: let's give it a shot

FOR Andre Bishop, it all started with Saturday morning TV.
By · 9 Jun 2012
By ·
9 Jun 2012
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FOR Andre Bishop, it all started with Saturday morning TV.

"My fascination with sake really began with watching Japanese cartoons on TV when I was a kid," he says. "I then moved on to all the other cool stuff coming from Japan, the gadgets and technology, when I was a teenager, so by the time I hit my 20s I was thoroughly obsessed. Then I actually went to Japan for the first time and had my first experience of sake in the izakayas there and that sealed the deal."

That deal and obsession now has its best expression at Kumo Izakaya, Bishop's Japanese bar/tavern in Brunswick East with its 80-ish varieties of sake and impressive lists of shochu and umeshu, served alongside izakaya-style bar food. It is, "the realisation of a long dream to create a temple to sake".

It is also part of a trend in bars around Melbourne where the owners, obsessed or savvy or both, choose to narrow the focus of their businesses and take on the role of specialists.

For Brooke Hayman, co-owner of the CBD's Chez Regine, it's all about whisky. At present, Chez Regine stocks about 250 varieties, mostly from Scotland and Ireland. By August when the bar is renovated and renamed Whisky & Alement, more than 400, some extremely valuable and rare, will be on the list. In fact, Hayman says, the reason they've decided to renovate is "we can't actually fit all the whisky we have on the shelves".

Her fascination started when she was living in Ireland and it is the amazing number of "flavour profiles" that keep her travelling regularly to tiny distilleries in Britain and Ireland.

"With whisky you get a lot of different flavour profiles compared to any other spirit. I think it's more interesting than any other spirit," she says. "Depending on how it's aged or what barrels it's stored in, something is always moving and changing. It's like wine in that way."

At Fitzroy's Kodiak Club, co-owner Nathan Debritt is not only specialising in American whiskeys bourbon, rye, Canadian and corn but recently opened a small bar atop the Kodiak called Little Blood that is pouring a selection of nearly 90 tequilas.

Debritt's experience working in bars in the US and on cruise ships in Mexico has given him a well-rounded education in his product, but while he admits to being a fan of American whiskey (he stocks more than 100 of them, most from Kentucky), his decision to specialise was pragmatic. "We were looking around for a point of difference for our bar, a way to make it stand out and be noticed and American whiskey seemed to be a glaring omission on the bar scene."

Given Melbourne's packed bar scene and its increasing specialisation, one might surmise that bases are pretty covered but Andre Bishop begs to differ.

"I've just got back from a five- day tour of shochu distilleries in Japan and it was amazing, a whole different world," he says. "It's going to become more and more popular in Australia I think. I see a shochu revolution in the next couple of years."

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Frequently Asked Questions about this Article…

Melbourne is seeing a growing trend of bars narrowing their focus to become specialists—owners build businesses around one spirit or category (for example, sake, whisky or American whiskey). The article highlights this as a way for venues to stand out in a crowded market, driven by owner passion and pragmatic business decisions. Everyday investors watching the hospitality sector may find this trend a useful signal about consumer demand for curated, niche experiences.

The article profiles several specialist venues: Kumo Izakaya in Brunswick East (Andre Bishop) focused on sake with about 80 varieties plus shochu and umeshu; Chez Regine in the CBD, becoming Whisky & Alement (Brooke Hayman) with roughly 250 varieties now increasing to more than 400 whiskies; and Fitzroy’s Kodiak Club (Nathan Debritt) specialising in American whiskeys (100+ bottles) plus a rooftop small bar, Little Blood, pouring nearly 90 tequilas.

Owners choose specialisation for several reasons cited in the article: personal obsession or expertise, the desire to create a point of difference in a packed bar scene, and practical business reasons such as filling an obvious gap in the market. For example, Kodiak Club focused on American whiskey because it was a ‘glaring omission’ on the local bar scene.

Specialist bars often carry large, curated collections that require more shelf and storage space and sometimes physical renovations. The article notes Chez Regine is renovating and rebranding as Whisky & Alement because they can’t fit all the whisky they own on their shelves—an operational response to stocking hundreds of bottles.

Brooke Hayman explains that whisky offers a wide range of flavour profiles—comparable to wine—because ageing, barrels and production methods change the taste. That variety is a driver of consumer interest and a reason some bars double down on whisky collections.

Yes. Andre Bishop, owner of Kumo Izakaya, describes a recent tour of shochu distilleries in Japan and says he expects shochu to become more popular in Australia, predicting a ‘shochu revolution’ in the next couple of years.

The trend is broad: the article shows specialisation across multiple spirits—sake, shochu and umeshu (Kumo Izakaya), whisky (Chez Regine / Whisky & Alement), American whiskeys (Kodiak Club) and tequila (Little Blood). Owners are narrowing focus on many different categories to create distinctive venues.

Based on the article’s examples, investors could watch for indicators such as venues investing in large, curated inventories (hundreds of bottles), physical renovations to accommodate specialised stock, new bar openings that brand around a single spirit, and owner narratives emphasising expertise or a gap in the market. These signals suggest operators are betting on niche demand rather than broad, generalist offerings.