Chinese e-commerce fruit ripe for the picking

In 2000, there were 94 million internet users in China but that number will pass one billion in the next several years. Australian businesses need to do the math and take China out of the too hard basket.

Australian producers are missing huge and growing opportunities in China because they simply do not understand the transformational impact that China-based e-commerce and social media platforms have had in the past several years.

It seems extraordinary that Australians can be so backwards about these opportunities. We are, after all, a nation of technology-loving, early-adopting, smartphone-using, Facebook-procrastinating, eCommerce-buying, technophiles.

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