Chasing the Holy Grail of sales enablement

Customer relationship management tools have been a game changer for the sales force but the software has also created an unhealthy culture of avid report readers.

In a world driven by commoditisation, sales people gain little mileage relying solely on good relationships.  Customers are after valuable insights and great value delivered in spades.

At the nexus of a successful business-to-business sale sits a good methodical approach to build a sales funnel and a technology platform that is a single repository for customer contacts and information.

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