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As voters were reminded in the recent election, when images of pollies wearing hard hats and hi-vis vests were often in the public eye, public relations roles are not limited merely to the private sector.
"Employers of PR graduates tend to be PR consultancies and agencies, government departments, large corporations and non-government organisations," says Swinburne University of Technology's Dr Robert Gill.
The many public relations jobs for government bodies include government relations, internal communications, community engagement, publicity and issues and crisis communication.
While students will undertake a public relations major, which covers topics including writing; issues, crisis and risk communication; and events management; they will also complete key foundational units on topics like marketing concepts and the foundations of statistics.
Duration: Three years full-time or part-time equivalent.
Time: At least six hours week per per unit.
Where: Online.
When: Intakes on trimester system - start November, February or July.
Link: future.swinburne.edu.au
Frequently Asked Questions about this Article…
The Bachelor of Communication (Public Relations) is an undergraduate degree that trains students in public relations practice, covering writing, issues, crisis and risk communication, events management and foundational topics like marketing concepts and the foundations of statistics.
Graduates typically find work with PR consultancies and agencies, government departments, large corporations and non‑government organisations, according to Swinburne's Dr Robert Gill.
Government roles for PR graduates include government relations, internal communications, community engagement, publicity and issues and crisis communication.
The PR major includes units on professional writing, issues, crisis and risk communication, events management, plus key foundational units such as marketing concepts and the foundations of statistics to round out analytical and strategic skills.
The course duration is three years full‑time, or the part‑time equivalent.
Students should expect to commit at least six hours per week per unit.
Yes — the course is offered online. Intakes run on a trimester system with start dates in November, February and July.
For more details and to apply, refer to Swinburne's course information at future.swinburne.edu.au.
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