Channel stuffing: How Ten got it so wrong on ratings

We’ve all heard that Ten’s show ratings are bad, but according to these graphs that’s an understatement.

It’s been over five years since Masterchef first debuted on Network Ten. Back then, the company was quite upbeat about its future, riding rating records set by the first season of the then humble cooking show.

Now, five years and five increasingly tear-drenched seasons of Masterchef later, some in media circles are wondering whether Ten even has a future.


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