CEOs GIVE THEIR TAKE ON 2010

Dialling up a new year
The best day of David Thodey's year was being chosen to take the reins at Telstra, but the worst was when the government announced legislation to force structural separation. (December 30)

Woolies' full basket
Woolworths CEO Michael Luscombe is in a festive mood, predicting growth across all parts of the business in 2010 and heralding its move into hardware as the highlight of 2009. (December 28)

The Perth Syndrome
Perth-based Wesfarmers CEO Richard Goyder describes himself as an 'appropriately cautious bull' going into 2010 – you can't help it if you live in WA. (December 28)

No news is good news for Myer
Myer CEO Bernie Brookes is predicting the ASX will be at 5200 next year – but what he's really hoping for is an improvement in news reporting. (December 25)

Planning for the boom(let)
AFIC head Ross Barker believes in a 'partial bull' going into the new year and says 2009 will be remembered as the year the GFC turned into a boom(let). (December 25)

A new year, a new leader?
Natasha Stott Despoja says she's a bear going into 2010 as China comes off a little, and believes the federal election and the CPRS will be what defines the news. (December 28)

Beary Christmas
Sue Cato admits she's in the bear camp going into 2010, adding that she expects the ASX to be at 5000 this time next year – albeit after lots of ups and downs. (December 25)