CBD
Under former News Corp Australia head Kim Williams, Boston oversaw cost-cutting measures that saw advertising sales and news-gathering teams centralised.
But the changes were very unpopular within the company’s senior ranks. The first move to undo them came in August when Williams was replaced by 69-year-old Murdoch consigliere Julian Clarke, and last week hacks who had been working in a national news hub were reportedly sent back to their home papers.
‘‘Newscorp sad case of damage by ignorant consultants,’’ Murdoch tweeted on Saturday. ‘‘Fast being repaired by infusion of experienced managers.’’
Murdoch’s actions imply a bet that print advertising will rebound following the September election of Tony Abbott. ‘‘Australia feels totally different to six months ago,’’ Murdoch tweeted. ‘‘Govt will cut massive regulations giving real optimism. Should cancel wild spending.’’
More wisdom was shared at the Sydney Town Hall on Thursday, where the US citizen lectured Australian leaders about the Australian economy.
CBD’s spies noticed Reserve Bank boss Glenn Stevens, who was on a table with James Packer, looking a little uncomfortable during the Lowy Institute dinner.
Perhaps Stevens was distracted by events in London, where a court heard of a six-year secret affair between former senior News editors Rebekah Brooks and Andy Coulson.
The pair are on trial at the Old Bailey fighting charges of overseeing a phone-hacking system that targeted celebrities, sportspeople and murdered schoolgirl Milly Dowler.
‘‘Remember, everyone innocent until proven guilty,’’ Murdoch helpfully reminded on October 13.
Breeding tells
Many feathers decorating the fascinators of the racing elite were ruffled on Saturday in Melbourne, when Lexus scored the first PR own goal of the spring season.
The marquee for Toyota’s luxury car division at Flemington features a fancy third level with a perfect view of the track, but it was closed off to guests during the Victoria Derby on Saturday. Major customers and corporate high-flyers were left to watch the race on the big screen, so former supermodel Naomi Campbell could watch the thoroughbreds in peace.
Sadly, she didn’t actually turn up until after the race. Later, she was heard to remark: ‘‘These Australians are so feral.’’
But a big win to budget department store Harris Scarfe, which managed to pull off a neat piece of ambush marketing. It got model Jesinta Campbell on to newspaper front pages wearing an outfit from its fashion label Boutique that included a bizarre black plastic dish fastened awkwardly to her head.
Nice work when Myer is the big sponsor of the Flemington races.
Guerilla cyberfare
Bad news for anti-Commonwealth Bank activist Geoff Shannon, whose Unhappy Banking website was hacked by a mysterious cyber criminal calling him or herself ‘‘Black $0ld1er’’. But don’t blame the bank for this one: it seems B$ is part of a team called ‘‘Indonesian Defacer Newbie’’, who take exception to Australia’s electronic espionage of Indonesia.
Back to sleep
Some are sceptical that Network Ten’s chirpy new morning show Wake Up, which kicks off on Monday morning, will do much better than last year’s Paul Henry-helmed ratings disaster, Breakfast.
‘‘The words ‘deckchairs’ and ‘Titanic’ come to mind,’’ one well-placed observer told CBD. ‘‘Cheaper to show cartoons.’’
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Frequently Asked Questions about this Article…
Rupert Murdoch replaced former News Corp Australia head Kim Williams with Julian Clarke and reversed unpopular cost-cutting measures implemented by Boston Consulting Group, aiming to restore the company's operations.
Rupert Murdoch replaced former News Corp Australia head Kim Williams with Julian Clarke and reversed unpopular cost-cutting measures implemented by Boston Consulting Group, sending news teams back to their home papers.
Rupert Murdoch criticized Boston Consulting Group for implementing cost-cutting measures that he believes caused damage to News Corp's media empire, referring to them as 'ignorant consultants.'
Rupert Murdoch criticized management consultants from Boston Consulting Group for causing 'damage' to his media empire through their cost-cutting measures, which were unpopular within the company's senior ranks.
Rupert Murdoch is optimistic about a rebound in print advertising, especially following the election of Tony Abbott, which he believes will lead to reduced regulations and increased optimism.
Rupert Murdoch is optimistic about a rebound in print advertising following the election of Tony Abbott, believing that the new government will cut massive regulations and cancel wild spending, fostering optimism.
The changes led to the centralization of advertising sales and news-gathering teams, which were unpopular among senior ranks. However, recent moves have seen employees returning to their home papers.
Lexus faced criticism for closing off a prime viewing area at the Victoria Derby to accommodate Naomi Campbell, who arrived late, leaving major customers and corporate high-flyers to watch the race on a big screen.
The changes under Kim Williams, overseen by Boston Consulting Group, were very unpopular within the company's senior ranks, leading to a reversal of these measures.
Harris Scarfe pulled off a successful ambush marketing move by getting model Jesinta Campbell on newspaper front pages wearing an outfit from its fashion label Boutique, despite Myer being the big sponsor of the event.
At the Sydney Town Hall event, Rupert Murdoch shared his views on the Australian economy, emphasizing optimism due to anticipated regulatory cuts by the government.
The Unhappy Banking website, run by anti-Commonwealth Bank activist Geoff Shannon, was hacked by a cybercriminal known as 'Black $0ld1er,' who is part of a group called 'Indonesian Defacer Newbie.'
Lexus faced criticism for closing off a prime viewing area at the Victoria Derby to accommodate Naomi Campbell, who arrived late, leaving major customers to watch the race on a big screen.
There is skepticism about the success of Network Ten's new morning show 'Wake Up,' with some observers suggesting it might not perform better than the previous ratings disaster 'Breakfast,' and that it might be cheaper to show cartoons.
The Unhappy Banking website, run by anti-Commonwealth Bank activist Geoff Shannon, was hacked by a cybercriminal known as 'Black $0ld1er,' who is part of a group opposing Australia's electronic espionage of Indonesia.
The trial of former senior News editors Rebekah Brooks and Andy Coulson, accused of overseeing a phone-hacking system, drew attention, with Rupert Murdoch reminding everyone that they are innocent until proven guilty.