CBD
The rigours of budget day can have a strange effect on people. Take Opposition Leader Tony Abbott for instance. Barely able to contain himself at the prospect of ripping into Wayne Swan's sixth and likely valedictory budget, the pamphlet enthusiast declared that his party, too, had every cabinet's new must-have: a minister for hotness. "Now that Joe Hockey (right) looks like George Clooney (far right), of course I'm going to stick with him," he said, ostensibly pleased to have a man of such calibre as his shadow treasurer.
Meanwhile, Swan took the time to soak up the remaining rays of Canberra's autumn sunshine, posing for happy snaps with his family in the Parliament House courtyard, doing his best impression of a family man without a care in the world - rather than a Treasurer due to hand down a budget dripping with red ink.
He also showed no signs of the stressful decision he had to make that morning - which tie to wear.
"I see people can actually bet money on what tie I wear today - which one to wear?" asked @SwannyDPM on Twitter.
For those playing at home, the winner was maroon. Maroon.
Who ever said Canberra was guilty of navel-gazing?
She's no mug
And she might be trailing in the polls, but Julia Gillard is well in front in terms of coffee mug sales at the Parliament House bookshop. Despite hot competition from every other Australian prime minister in history, our sources tell us the mugs featuring her - well, "mug" - are outselling the field by a wide margin.
Lost in the house
Spotted trawling the halls of Parliament House: a lost ABC supremo Mark Scott in a fetching purple tie. Perhaps understandably, given the talk from budget lock-up was the visible reduction in the number of reporters covering the day after budget cutbacks. Maybe Scott was waiting in vain for his ABC24 crew to show up on time.
Jersey boys
The tango between James Packer's Crown and rival casino operator Echo Entertainment took a new twist this week when Packer took up sponsorship rights for the Russell Crowe-owned rugby club South Sydney - just days after Echo dropped the team, which finally looks like a premiership contender. One could understand why former rugby supremo and current Echo chairman John O'Neill might find league not to his tastes, but the Packer family have been long-time supporters of the Rabbitohs' bitter rivals, the Sydney Roosters. There is also the small matter of Crown spending $1 million a year to be the jersey sponsor of a team in a town where it doesn't actually have a casino ... sorry, integrated resort.
Maybe it's Packer's way of backing himself for the $1 billion Sydney harbour development Barangaroo, which faces stiff competition from Echo's counter-proposal.
Rupert's fine vine
What to get the man who has everything? A vineyard of course, and that's just the present media mogul Rupert Murdoch has bought himself, tweeting his joy that he
had picked up the Moraga
Vineyards Estate at Bel Air, LA,
for a reported $US29.5 million.
Murdoch saw the ad for the vineyard sale in one of his own rags, The Wall Street Journal, and is now in escrow to buy the estate in the Santa Monica Mountains, eight kilometres from the Pacific Ocean.
Like anything in Tinseltown, the grape farm has a Hollywood connection. In the 1930s, Victor Fleming, director of classics The Wizard of Oz and Gone With The Wind, owned the land that was then a horse ranch. It later became the first commercial winery to be bonded in the city of Los Angeles after the end of Prohibition in 1933.
The vineyard was sold by Tom Jones, though not the full-throated Welsh baritone, but the former CEO of aircraft manufacturing company Northrop Corporation.
Frequently Asked Questions about this Article…
According to the article, James Packer's Crown took up the jersey sponsorship rights for the Russell Crowe‑owned South Sydney rugby club, paying about $1 million a year to be the team's sponsor just days after rival casino operator Echo Entertainment dropped the team.
The article notes Crown's sponsorship occurs in a town where it doesn't currently have a casino (referred to as an 'integrated resort'). One suggested reason in the article is that it may boost Crown's profile as it competes with Echo Entertainment for the high‑profile $1 billion Barangaroo Sydney harbour development.
Echo Entertainment previously dropped the South Sydney team, and the article points out that Echo chairman John O'Neill — a former rugby supremo — might not share the same enthusiasm for league. Echo is also mentioned as having a counter‑proposal in the Barangaroo competition with Crown.
Barangaroo is described in the article as a $1 billion Sydney harbour development. It matters because both Crown and Echo are competing proposals for that development, so high‑profile marketing moves like sports sponsorships can be seen as part of broader positioning.
The article reports Rupert Murdoch bought the Moraga Vineyards Estate in Bel Air for a reported US$29.5 million and is in escrow on the deal. It also notes he saw the vineyard ad in The Wall Street Journal. The piece highlights Murdoch's move into a high‑value property/asset and the estate's Hollywood history.
The article spotted ABC supremo Mark Scott at Parliament House wearing a purple tie and linked his presence to reduced reporting numbers after budget cutbacks. It also references The Wall Street Journal in relation to Rupert Murdoch seeing the vineyard ad. These notes speak to media visibility and budget pressures rather than financial results.
The article describes Treasurer Wayne Swan posing with family during budget day and joking about people betting on which tie he'd wear (he wore maroon), while Opposition shadow treasurer Joe Hockey was mentioned in passing. The coverage is largely social colour from budget day rather than policy detail, though such political theatre can influence short‑term market sentiment.
Yes — the article notes that Julia Gillard‑themed coffee mugs at the Parliament House bookshop were outselling mugs featuring every other Australian prime minister by a wide margin, illustrating how political figures can drive merchandise sales and public interest.

