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If only Brookes keeps babbling
By · 3 May 2013
By ·
3 May 2013
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If only Brookes keeps babbling

Myer boss Bernie Brookes' already strong dislike of the interwebs would no doubt have been made yet stronger on Thursday when social media came ablaze with disdain for his remark that a levy proposed by the Gillard government to fund its National Disability Insurance Scheme would hurt his department store business.

Confronted by keyboard warriors twittering their outrage at his insensitivity towards the disabled, Brookes was forced to apologise.

CBD hopes the experience doesn't scare the normally forthcoming Brookes into silence. Too many of Australia's executives are non-entities who mutter nothing but corporate gobbledegook.

Brookes' outbursts also provide plenty of fodder for hacks.

Just two months ago, his remark to CBD that there would be "a degree of awkwardness" in Myer's relationship with fashion designer Kym Ellery once they'd finished suing each other was almost immediately used against Myer by rival David Jones in court.

Brookes was a key figure in the anti-internet shopping push spearheaded by permatanned rival Solomon Lew in late 2010, which drew plenty of ire from punters.

In August that year, he threatened to take jobs offshore and set up a Myer offshore store. He did, and the myfind.com website has been so successful it earned zero mentions in the store's latest annual report.

August 2010 also saw Brookes complain that dealing with shareholders, rather than Myer's previous private equity owner TPG, as "like herding cats" - a remark he apologised for later the same day.

Not that TPG escaped. In March 2010, following Myer's disastrous float, he said he wanted to wait before going to market, "but the owners make the decision as to when they want to go forward with the IPO, not the management".

Best of enemies

Seven's Celebrity Splash has shown TV viewers have an insatiable desire to watch humiliating clashes between moderately well-known people. So here's one encounter the network could televise for big ratings at little expense: the reunion between media journeyman John Alexander, who was appointed to Seven's board on Thursday, and equally veteran TV newsman Peter Meakin, a consultant for the network, although exactly what he does CBD couldn't find out.

Meakin legendarily quit Nine in 2003 because of Alexander. In his book Who Killed Channel Nine?, Gerald Stone alleges JA went behind Meakin's back to get rid of business journalist Michael Pascoe (who now writes for Fairfax Media).

According to Stone, Meakin rang Nine owner Kerry Packer and said: "I can't work with the duplicitous bastard; he's a 24-carat c---."

Later the same day, he allegedly twice repeated the epithet to Alexander's face during a two-minute tirade in David Gyngell's office.

Swan takes flight

Sydney Swans chairman Richard Colless has kicked his last goal after telling the club's board of directors he won't seek re-election when his term expires in February next year.

Colless is currently the longest serving chairman in the AFL competition, having been at the helm since 1993.

Speculation is that Colless' Moelis workmate Andrew Pridham or property industry heavyweight Greg Paramor could be in line to take the gig.

Arnie, anyone?

First, prices were slashed to ribbons like one of Arnold Schwarzenegger's victims in 1980s masterpiece Commando.

Now, promoters of the Governator's forthcoming speaking tour are trying to give away tickets to see the great man. On Thursday, PR agency Markson Sparks told media outlets it had tickets available for giveaways to the June tour, promoted by Jamie McIntyre. What next, paying people to take them?

Got a tip?

bbutler@fairfaxmedia.com.au
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Frequently Asked Questions about this Article…

Bernie Brookes is the boss of Myer. He apologised after saying a levy proposed by the Gillard government to fund the National Disability Insurance Scheme (NDIS) would hurt Myer’s department-store business. His comment sparked strong backlash on social media over perceived insensitivity to disabled people, prompting the apology.

The article notes Brookes' outbursts provide plenty of material for media and rivals, and that outspoken executive comments have previously been used against Myer in legal or corporate settings. For everyday investors, public remarks that attract negative attention can raise reputation risk and draw scrutiny from the press, competitors and stakeholders.

Brookes told CBD there would be "a degree of awkwardness" in Myer’s relationship with fashion designer Kym Ellery once their legal dispute concluded. That remark was later used by rival David Jones in court, illustrating how executive comments can have legal or competitive consequences.

The article says Brookes threatened in 2010 to take jobs offshore and set up an offshore Myer store. Myer did set up the myfind.com website, which the article describes as successful, yet it earned zero mentions in the store’s latest annual report.

Brookes reportedly complained that dealing with shareholders (after Myer returned to public ownership) was "like herding cats," a remark he later apologised for. He also said in March 2010 that owners, not management, decide when to go forward with an IPO — a reference to tensions around the Myer float and previous private-equity owner TPG.

The article reports John Alexander was appointed to Seven’s board and that veteran TV newsman Peter Meakin is working for the network as a consultant. Media-board appointments and high-profile hires can be relevant to investors watching corporate governance and strategic direction at media companies.

According to Gerald Stone’s book Who Killed Channel Nine?, Peter Meakin famously quit Channel Nine in 2003 because of John Alexander. The book alleges a bitter personal clash, including Meakin reportedly calling Alexander a "duplicitous" and abusive name and confronting him in a heated incident.

Richard Colless, the Sydney Swans chairman since 1993 and the longest-serving chairman in the AFL, told the club he won’t seek re-election when his term expires next February. The article mentions speculation that Andrew Pridham (his Moelis colleague) or property figure Greg Paramor could be in line to take the role.