BMW not motoring to replace rival
Fallout from Alan Jones's remarks about dad dying of shame included a Deutsche marque-sized hole in his radio brekkie show's ad schedule - and the Parrot's garage - when Mercedes Benz cancelled its advertising on his program and took back the car it had provided.
With BMW advertising elsewhere on 2GB - and with advertisers back spruiking on Jones's program after an ad-free period to help calm the furore the remarks caused - it might seem a logical fit.
Or not.
"I don't see us taking that spot any time soon," BMW's general manager of marketing, Tom Noble, told CBD.
Noble and his boss, the Australian managing director Phil Horton, were soaking up the spring sun at the Caulfield Cup on Saturday, pressing the flesh at BMW's marquee near the finishing post.
While many retailers complain Australian consumers have deep pockets and short arms, the jovial pair reckoned the luxury car market is doing fine, thanks in part to the introduction of a new model in its best-selling 3 Series line.
However, they did admit dealers have to work a bit harder to get potential customers over the line.
Just don't mention "sales". "Sale", with its connotations of cheapness, is a word that apparently does not exist in the luxury car business.
"It's an opportunity," Noble said. "There are always opportunities."
Limited fizz
Other corporates flying the flag at the Cup included David Jones and News Limited, which had their marquees up the other end of the Caulfield straight.
But the busiest operation of the day was the Pegasus Club bash hosted by the French boozemaker Pommery, which CBD snuck into through a loose tent-flap.
It was bustling, if not bristling, with decidedly non-corporate champagne guzzlers sourced from the worlds of fashion and entertainment.
CBD didn't brave the News Ltd den, but if the behaviour of the Herald Sun's editor, Damon Johnston, is any guide, it must have lacked the fizz of Pommery's offering.
When it came time to watch the big race, Johnston favoured the Pegasus deck over his own company's marquee.
Prime example
People involved with failed retirement village empire Prime Trust spent last week trotting into a Melbourne courtroom, called to a public examination to explain under oath what they knew of the company's affairs.
The Howard-era health minister Michael Wooldridge was up on Wednesday and his examination provided a reminder of how business was done in those long-lunching, hard-charging days before the global financial crisis came along and wrecked everyone's fun.
The court was read a July 2007 email written by Andrew Tyndale, a senior banker at Babcock & Brown - remember them? - when it was considering buying the right to manage 12 of Prime Trust's villages from chief executive Bill Lewski.
Lewski held the management rights through his private companies, having acquired them from Prime Trust for nix.
In the email, under the heading "Cost of management services", Tyndale described Prime Trust's agreement with Lewski as "non-traditional" and said "some concern has arisen about the cost of delivering the management services".
"How much of the management-fee income is net to us? We started out pricing this on a 10 times EBITA multiple.
"Then Bill [Lewski] squeezed a bit more to arrive at a $75 million purchase price with a holdback to give some assurance of achieving projections. "We were told that management was run by 'just three guys' with the implication that everything else was charged back to the villages in some form.
"The specified exceptions are costs of sales and marketing, which includes the three guys and 50 per cent of the insurance."
Nonetheless, Babcock went ahead with the deal. Those were the days.
Fighting back
Hemp knickers are again in a twist at the right-on funds manager Australian Ethical Investments, whose directors are in the gun under the contentious two-strikes rule.
About 40 per cent of shareholders voted against the company's remuneration report at the annual meeting last year, well in excess of the 25 per cent required to earn a strike - this despite AEI's claim it "has a long history of paying below-market salaries".
If more than 25 per cent reject the remuneration report this year, the meeting will automatically consider a motion to hold a second meeting spilling the board.
That will no doubt create a lot of extra paperwork for the fund, which is famous for disclosing its sustainability practices right down to the level of how many pieces of paper it uses (about 1.2 million last year).
Behind the campaign are dissident shareholders - led by founders Howard Pender, Caroline Le Couteur and James Thier - who are unhappy with the way the $600 million fund is being run and want to get rid of the managing director, Phillip Vernon, and the chairman, Andre Morony.
In addition to the threat of a spill, the dissidents have had motions to boot the pair placed on the agenda.
Needless to say, the incumbents object, using a notice of meeting sent out on Friday night to complain the crusade against them has so far cost the company at least $125,000.
They even suggest some of the statements made about them by the rebels might be defamatory.
"The directors are taking legal advice about the legal remedies available to them," the explanatory memorandum records.
If they do decide to sue, let's hope they choose a court that allows litigants to file their documents using both sides of the page.
Got a tip? bbutler@fairfaxmedia.com.au
Frequently Asked Questions about this Article…
Why did BMW say it won't take over Mercedes Benz's advertising spot on Alan Jones' radio show?
BMW's Australian general manager of marketing, Tom Noble, told CBD: "I don't see us taking that spot any time soon." The article notes BMW was already advertising elsewhere on 2GB and the company declined to move into the space Mercedes vacated after Mercedes cancelled its advertising following the controversy.
How did Mercedes Benz respond to the controversy involving Alan Jones?
According to the article, Mercedes Benz cancelled its advertising on Alan Jones' program and even took back the car it had provided to the show, removing its commercial association while the furore played out.
What did BMW executives say about the state of the Australian luxury car market?
BMW executives Tom Noble and Australian managing director Phil Horton said the luxury car market in Australia is "doing fine," helped in part by the introduction of a new model in BMW's best-selling 3 Series line. They also noted dealers have to work harder to convert potential customers and avoid referring to promotions as "sales," which they say carries connotations of cheapness in the luxury segment.
What was revealed in the public examination into the failed retirement village company Prime Trust?
The article reports that people involved with Prime Trust attended a Melbourne public examination. A July 2007 email from Andrew Tyndale, then a senior banker at Babcock & Brown, was read to the court describing Prime Trust's management agreement with Bill Lewski as "non-traditional," raising concerns about the cost of delivering management services and how much management-fee income was net to the buyer. The email also referenced a $75 million purchase price with a holdback to meet projections.
What concerns did Babcock & Brown express about the management arrangements at Prime Trust?
Babcock & Brown's senior banker Andrew Tyndale described the arrangement with Bill Lewski as "non-traditional" and questioned the true cost of delivering management services. He asked how much of the management-fee income would be net to the buyer, noted initial pricing on a 10 times EBITA multiple, and flagged that management was said to be run by "just three guys," with other costs possibly charged back to the villages.
What's happening at Australian Ethical Investments and why should shareholders pay attention?
Australian Ethical Investments (AEI) is facing a dissident shareholder campaign. About 40% of shareholders voted against its remuneration report at last year's AGM—above the 25% threshold that constitutes a strike under the two-strikes rule. If more than 25% reject the remuneration report again this year, the meeting will automatically consider a motion to hold a second meeting that could spill the board. Dissidents led by founders Howard Pender, Caroline Le Couteur and James Thier have motions to remove the managing director Phillip Vernon and chairman Andre Morony.
What costs or risks has AEI experienced as a result of the shareholder campaign?
The article says AEI's incumbents claim the campaign has cost the company at least $125,000 so far. The board has also suggested some statements by the rebels might be defamatory and said directors are taking legal advice about available remedies, indicating potential legal costs and reputational risk.
As an everyday investor, what corporate events mentioned in the article should I watch closely?
Based on the article, investors should monitor AGM outcomes and remuneration report votes (the two-strikes rule can trigger a board spill), shareholder motions to remove directors, and public examinations or court proceedings involving company management (like the Prime Trust case). These events can lead to extra costs for a company, possible leadership changes, and increased media and legal attention—factors investors often want to track.