CBA sources a home-grown hope

Ian Narev has resisted the temptation to outsource overseas, banking instead on home-grown product growth. His longer-term thinking puts him at odds with his three major rivals and Telstra.

The chief executive of the Commonwealth Bank has taken a totally different view to the organisation of his business to Telstra’s David Thodey and the chief executives of the other three Australian big banks.

In simple terms, while he does not name them, he believes his counterparts have got it wrong by outsourcing overseas their call centres, computer operations and similar functions.

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