Carlton Cold goes cool

Carlton & United Breweries (CUB) says it will dump its underperforming Carlton Cold and replace it with a new mid-strength beer as part of a repositioning of the brand.

CUB is replacing Carlton Cold because the product is underperforming and the brewer wants to beef up its presence in the crucial, fast-growing mid-strength beer segment.

Carlton Cold has a 4 per cent alcohol content, according to the article.

In this context, mid-strength beer refers to beers positioned between low‑alcohol and full‑strength options; CUB says the mid‑strength category is now the second‑largest beer segment nationally, making it commercially important.

By introducing a new mid‑strength product, CUB aims to strengthen its presence in a fast‑growing segment—potentially improving competitiveness where consumer demand is rising, though the article does not provide sales or financial projections.

Yes — the article notes that Carlton & United Breweries is the former beer arm of Foster’s.

That phrase indicates mid‑strength beers now make up a significant portion of overall beer sales in the national market, highlighting why brewers like CUB are focusing on that category.

Everyday investors may want to monitor this strategic shift because it targets a large and growing segment of the beer market; however, the article only reports CUB’s plans and positioning, not concrete financial outcomes, so follow‑up on sales data and official results would be needed for investment decisions.