Carlton Cold goes cool

Carlton & United Breweries, the former beer arm of Foster's, will dump its underperforming Carlton Cold that has a 4 per cent alcohol content and replace it with a new mid-strength, hoping to beef up its presence in the crucial and fast-growing segment. The brewer says mid-strength is now the second-largest beer segment nationally.

By InvestSMART · 25 Sep 2013

By InvestSMART ·
25 Sep 2013

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Carlton & United Breweries, the former beer arm of Foster's, will dump its underperforming Carlton Cold that has a 4 per cent alcohol content and replace it with a new mid-strength, hoping to beef up its presence in the crucial and fast-growing segment. The brewer says mid-strength is now the second-largest beer segment nationally.

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Carlton Cold goes cool

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