Caring less about climate change

A close examination of Google search terms during the US recession reveals that unemployed people aren't particularly concerned about climate change.

Google Insights is a publically available online tool for tracking aggregate Google search activity over time for specific geographic areas. Recent research shows that Google search terms are a powerful tool to predict public health epidemics and economic activity. Given the current macroeconomic situation – the end of 2007 was the beginning of the most significant economic downturn in the US since the Great Depression – this tool provides a lever for studying the relationship between the business cycle and public opinion.


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