Can odd pastoral partners take on Landmark?

Ruralco and Elders are proud companies with strong but contrasting cultures. They will have to compromise considerably if they are to merge and take on market leader Landmark.

On the surface Elders and Ruralco should merge and take on the giant Calgary based Agrium Group, which owns the number one pastoral house in Australia, Landmark.

But below the surface Elders and Ruralco have very different cultures and chief executives. Should a merged Elders-Ruralco company be based in Hobart and run by John Maher or be based in Adelaide and run by Malcolm Jackman?

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