Businesses don't understand FTAs, so how will they deal with the TPP?

The government is keen to negotiate free trade agreements to bolster economic activity, but new research shows it has its work cut out to educate the market on their various benefits.

Australian entrepreneur Dean Flintoff runs a clothing business with his wife Madeline out of Adelaide. It’s a roaring success of a small business; it provides clothing to nine fashion labels and distributes to over 20 countries.

To keep his costs down, Dean produces his goods in China and then ships them around the world. He has a stake in the rise of globalisation and in the government's ongoing efforts to broker new free trade agreements -- especially with China.

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