Business fears over long campaign
Indeed, the appointment of the next Reserve Bank governor or reappointment of current head Glenn Stevens is set to become a political football with his current term set to expire just three days after the September 14 election.
Business leaders were anxious about the impact of an extended election campaign on consumer confidence, with shoppers traditionally freezing spending decisions leading up to election day. But the one consolation expressed by many chief executives, such as Myer boss Bernie Brookes, was that an election would hopefully deliver a clear mandate to one of the major parties and put an end to the instability of the government's precarious relationship with the minor parties and independents that keep it in power.
"We welcome the announcement of an early election to deliver leadership certainty and stability," Mr Brookes told BusinessDay. "Business and consumers want and need certainty in this current climate of global and domestic economic and political uncertainty."
Mr Brookes also made an early play for a future government to review industrial relations policy and tackle the issue of the $1000 GST-free loophole exploited by overseas online retailers.
"We want to see the next elected government deliver reforms that drive productivity improvements, fair treatment of domestic retailers now operating in a global marketplace, and harmonisation of legislation where retailers are hampered by differing state-based regulation."
The focus for many remains the effect on purchasing and investment decisions.
"However, in the short term, Australia now faces an eight-month election campaign which will mean that some significant investment decisions by business may be put on hold," Australian Industry Group chief executive Innes Willox said.
Wesfarmers boss Richard Goyder said campaigns traditionally put a lid on consumer expenditure.
"There is typically a bit of a lull in what consumers do in the lead-up to an election, which is usually in the four to six weeks before an election. I hope not - time will tell - in some ways it seems to me there has been an election campaign going on for the last two years in this country.
"It's going to be a long campaign," Mr Goyder said of the prospect of an eight-month political battle.
Harold Mitchell, executive chairman of Aegis Media Pacific, labelled the election decision "mind-boggling".
"Of course, we will see eight months of government media spending now, which will increase as we approach the poll date, but history shows us that various parts of the economy slow as people wait to see what happens.
"People wait to buy a car or renovate the house. We will have to wait and see if that happens on this occasion, with such a long campaign time. One must ask whether this is the best thing for the economy, given that it has been slow in parts."
GPT chief executive Michael Cameron urged both sides of politics to resist resorting to the "negative politics that has been so prevalent in recent political discourse".
"That negativity impacts business and consumer confidence and has flow-on effects across the economy," Mr Cameron said.
Australian National Retailers Association boss Margy Osmond said election campaigns typically slowed consumer spending, but there were some exceptions.
Turning to the policy battle lines, Bank of America Merrill Lynch chief economist Saul Eslake said the government would refer to its record of steering through the financial crisis without a recession - "which is a significant achievement, even though it's receding into history.
"For the Coalition's part, I expect they will promise 'any surplus you can build, I can build quicker', and they'll reiterate their commitments to abolish the carbon tax and mining tax."
HSBC Australia chief economist Paul Bloxham said the election could influence the reappointment, or appointment, of the governor of the Reserve Bank. Mr Stevens' term expires on September 17.
"Since it's so close to the election the current government is likely to be making that appointment," Mr Bloxham said.
Treasurer Wayne Swan on Wednesday night declined to be drawn into the issue. "I've got the highest regard for the governor of the Reserve Bank. He is held in high regard not just here in Australia but around the world. I will talk to him about his future and what he desires to do," he told ABC television.
"When it comes to such an important appointment, of course I'll take other matters into account. But I don't want to start speculation about the future of the governor of the Reserve Bank, that's got a long time to come."
Frequently Asked Questions about this Article…
Business leaders in the article warn a dragged-out eight-month election campaign could hurt the economy by reducing consumer confidence and slowing spending. That slowdown can feed through to company revenues and may cause some firms to postpone major investments, so everyday investors should watch for softer retail and corporate activity during the campaign period.
Yes. The Australian Industry Group and several chief executives in the article said an extended campaign means some significant investment decisions could be put on hold because political uncertainty makes businesses cautious about committing to large projects.
Executives quoted in the article — including leaders at Myer, Wesfarmers and the National Retailers Association — say campaigns often slow consumer spending, especially in the four to six weeks before a vote. Consumers may delay buying cars, home renovations or other big purchases, which can reduce retail sales in affected sectors.
Yes. The article notes the Reserve Bank governor’s term ends three days after the September 14 election, making the reappointment or replacement a potentially political issue. Changes or uncertainty around central bank leadership can influence monetary policy expectations, which investors monitor closely for impacts on interest rates and markets.
Retail-focused issues mentioned include calls to review industrial relations policy and to close the $1,000 GST-free loophole exploited by overseas online retailers, plus harmonising differing state regulations. These reforms could affect domestic retailers’ competitiveness and are important for investors tracking retail sector profitability.
The article quotes the head of Aegis Media Pacific warning of eight months of government media spending that will rise toward the poll date. While government ad spend injects money into media, history suggests other parts of the economy can slow as consumers and businesses wait to see political outcomes.
Yes. GPT’s CEO in the article urged both sides to avoid negative politics, noting that negativity undermines business and consumer confidence and produces flow-on effects across the economy — a dynamic investors should consider when assessing short-term market sentiment.
Several executives said they want a clear electoral mandate that brings leadership certainty and stability, which they believe will restore confidence for businesses and consumers. They also expect the next government to pursue reforms that drive productivity and level the playing field for domestic retailers.
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