Westpac has awarded its creative account to DDB, which takes over from the incumbent Big Red, the agency run by Ted Horton. The appointment comes as part of a review of Westpac's above-the-line advertising, and does not affect its below-the-line account, held by Lavender. The change follows the recent appointment of John Harries as general manager of strategic marketing.
The Communications Council has formed a new industry committee, the Public Relations Council, to operate under its auspices from October. The PRC will represent the interests of many of Australia's leading consumer PR agencies. Liquid Ideas's Stuart Gregor will be the inaugural chair.
Fairfax Media has signed a photographic agreement with The New York Times Syndicate and News Service, and The Guardian. Through its business unit Fairfax Syndication, Fairfax Media will be the local photographic licensee in Australia and New Zealand for images for editorial and commercial use.
Australians are the target of a new ad campaign aimed at attracting tourists back to earthquake-hit Christchurch. The campaign will focus on the reconstruction work in Christchurch, showing how much has changed since the earthquake in February last year. The campaign, by agency Iris Worldwide, aims to attract 70,000 Australian tourists and will be largely digital, with print and outdoor.
Bulla Dairy Foods has appointed Briony Delaney to the role of group marketing manager. It follows the appointment of Helen Reece as general manager marketing and innovation in May. Ms Delaney has more than a decade of experience in the dairy industry, most recently at at Lion Dairy and Drinks.
Tourism Australia and Qantas have teamed up with Icehouse singer Iva Davies to produce a four-minute video to mark the 30th anniversary of "Australia's unofficial anthem", Great Southern Land. The song, which was written by Davies while on a Qantas flight over central Australia in 1981, is performed in Tourism Australia's video by artists including Katie Noonan, Van She, Eskimo Joe, The Sydney Philharmonia Choirs and Cut Copy.